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全资讯官方认证正式启动

发布时间:2015-06-03 03:57:38 浏览:2440   供稿:黏-黏-鱼   消息源:

洛蒂托主席,

您好!我是中国www.钱柜777.com的创始人和站长。在此,我正式向www.钱柜777.com俱乐部申请www.钱柜777.com的官方认证。本申请书将以中英文双语公开信形式同时发布并置顶于全资讯网站、论坛及微博。我们已郑重承诺球迷,会即时公布您的一切回应。

1. 申背景

20世纪80年代末到90年代中期,作为中国唯一在电视上直播的足球比赛,意大利联赛在这个世界上人口最多的国家拥有为数众多的球迷与支持者。根据央视的调查,在2000年前后,中国的www.钱柜777.com球迷有超过100万人,但时至今日这个数字已急剧下降到2万人。在过去10年间,米兰两支球队在中国的球迷数量增长到近3,000万人,同时尤文图斯球迷也增加至近1,000万。我们认为造成这个局面除了球队成绩不够稳定以外,另有两大因素是根本原因:

1)首先是中国国内媒体一直依然有欠客观与公允的报道

2)其次,俱乐部不够重视及缺乏发展远东市场的决心和行动

其他意大利俱乐部,不管比赛表现如何,都为拓展中国球迷和市场做了相当多的努力。国际米兰在上海和北京都设立了官方商店。自2007年起,陆续有3家球迷组织通过了国际米兰的官方认证(并且在国际米兰官方网站上拥有专属网页地址链接)。类似的,AC米兰和尤文图斯也通过了各自中国球迷组织的官方认证。实际结果显示此一举动非常成功,不仅有效增加球迷的归属感和忠诚度,同时增强了俱乐部与球迷之间的互动性。另外,上述三家俱乐部会经常性派遣退役球星到中国参与球迷互动和宣传活动。最后,他们球迷数量不断增长的一个重要原因是俱乐部都非常重视在互联网领域内对中国市场的宣传:上述三家俱乐部都架设了中文版官方网站( )。

而其他两支规模近似的球队罗马和佛罗伦萨虽然没有建立中文版的官方网站,但意大利本部授权中国球迷组织在中国最有影响力的社交网站微博上开通中文版官方账号。虽然意甲俱乐部没有像英超球会直接在中国设立办事处,但通过这一系列举措,相当于俱乐部本部在中国设立了一个权威宣传的通道,是维护球队名誉与球迷互动的直接方式。而如今www.钱柜777.com在这一步上已经远远落后于其他意甲球会,球迷大幅度缩水也是深受这方面原因的影响。

2. 关于拉奥全资讯

www.钱柜777.com是一家非政府且非营利性组织,目前现役成员27人来自世界各地,保证了网站能够24小时正常运行并且对俱乐部钱柜777娱乐进行快速及时更新。

www.钱柜777.com网(www.grandelazio.com)自2011年9月正式开放访问以来,已经有来自102个国家与地区的www.钱柜777.com球迷登录访问。截止2015年5月25号,网站的IP累计总访问量为1,266,600,PV累计总浏览量为5,908,700。

3. 网站宗旨与发展方向

www.钱柜777.com立志成为全中国最专业的俱乐部资讯平台,同时承担起应有的社会责任来达到宣传品牌并且维护俱乐部声望的目的。

1)为全国各地的www.钱柜777.com球迷提供一个能够迅速获取最新最全的www.钱柜777.com信息的网络平台:

本网站定位于提供与意大利www.钱柜777.com足球俱乐部相关的各种钱柜777娱乐、钱柜777官方网、视频、比赛、资料、数据、历史等收集、整理与展示。

2)维护俱乐部声望,使俱乐部避免受到被其他中国媒体不公正报道的伤害:

中国各大门户网站对www.钱柜777.com的虚假报道以及央视在进行比赛直播时对比赛的不公正解说都严重损害了俱乐部利益。www.钱柜777.com作为资讯平台则为中国www.钱柜777.com球迷提供渠道可以接触到最公正及最真实的俱乐部钱柜777娱乐和信息。同时自2015年开始,全资讯展开了独立运作的比赛直播解说,为www.钱柜777.com球迷可以在我们的直播间里欣赏由www.钱柜777.com球迷自己解说的比赛

3)俱乐部艰难时候在www.钱柜777.com球迷群体中传播正能量同时承担起社会责任:

作为中国www.钱柜777.com球迷当中最具影响力的球迷组织,全资讯在俱乐部成绩低落被球迷质疑阶段坚定与俱乐部站在一起,共同度过困难时期。另外,全资讯每年都积极开展慈善项目,资助大学生社团去偏远落后地区进行暑期志愿支教活动。此举对于全资讯和俱乐部都是非常正面的宣传。

4. 通过申请官方认证所想要达到的目的

1)最有效团结中国www.钱柜777.com球迷的途径:

自从www.钱柜777.com2000年夺得联赛冠军以来,中国的活跃www.钱柜777.com球迷数量从超过100万大幅度减少到目前的2万人。通过在网站、论坛及微博等不同渠道宣传www.钱柜777.com,我们成功的寻回部分失联www.钱柜777.com球迷。我们相信官方认证将会极大提高我们的工作效率。

2)授予全资讯驳斥警告中国不良媒体的权利:

对于部分中国媒体对www.钱柜777.com进行的不实报道、恶意污蔑和诽谤,www.钱柜777.com网一直致力于对上述负面报道进行驳斥与辟谣。但受到没有官方论证的限制,我们的警告通常显得微不足道。所以如果全资讯能够顺利通过www.钱柜777.com官方论证,我们将会有效地通知、帮助www.钱柜777.com俱乐部处理此类事件。

3)让全资讯成为中国球迷与官方的沟通纽带:

地缘和网络屏蔽两个重要因素造成现在www.钱柜777.com和中国球迷之间的关系越来越远。官方除了09年超级杯来过一次北京外,几乎没有其他与中国元素有关的活动。但这个国家拥有世界上最多的足球消费者,我们认为俱乐部有必要重视这一块足球市场。全资讯可以为官方进行必要的调查、提供相关的数据,为俱乐部今后做出决断提供实地参考与反馈。我们相信,全资讯团队的多语言能力及投入程度可为双方的互相交流沟通搭建一个良好的渠道,并以此来提升球迷的忠诚度及支持度。

今夏的上海超级杯正在紧锣密鼓的筹备阶段,我们真切地恳请您仔细考虑我们关于官方认证的申请。如有任何疑问,请随时与我们联系。

www.钱柜777.com网工作组

2015年6月2日

June 2nd, 2015

Dear President Lotito,

Re: GrandeLazio China Official Recognition Application

I am Chris, the founder and executive president of GrandeLazio China. I would like to draw your attention to our proposal for official recognition. This open letter is made in both Chinese and English, which has posted on our website, forum and weibo. We also promised the fans to release any answer from you publicly.

1. Background Information behind the Application

Italian Serie A used to be the only league broadcasted on TV in China in the 1980s and 90s. As a result, Italian football clubs gathered a great number of fans in this most populated country in the world. According to the survey conducted by CCTV (China Central TV Station), S.S.Lazio used to have ONE Million supporters in China in the year of 2000. Unfortunately, the number has drastically declined to 20 thousand nowadays. During the past decade, football becomes ever so popular in China; the number of fans of Inter and AC Milan has increased to 30 milion and Juventus has increased to 10 milion. While the instable performance of the team is unfavorable to the supporters, we cannot neglect two primary causes of the situation:

1)    Chinese media blunders and willful disregard of ethical responsibilities.

2)    The club puts insufficient effort in developing the market in Far East, despite its current state of football frenzy.

Other clubs in Italian league, regardless of their performances, have done so much to win the hearts of Chinese supporters. Inter Milan has official fanshop in Shanghai and Beijing. Since 2007, three Chinese fan’s websites have been officially recognized by Inter Milan (and there is direct link to the Chinese fan’s websites on Inter Milan’s official site). Similarly, AC Milan and Juventus gave the same official recognition for Chinese fans accordingly, and the practice has proved to be effective in bringing out supporters’ loyalty and sense of involvement. Moreover, Milan and Juventus often send retired players to China for interactions and publicity purposes. Last but not least, the reason for their ever-growing number of fans, all of them pay much attention in internet publicity in China. They all have the official websites in Chinese ( ).

AS Roma and Fiorentina, on the other hand, even authorize the Chinese fan’s association to manage their official accounts on Weibo, the most influential social network in China. ( ).

Through above practices, the clubs have established an authoritative channel for publicity, which is a direct way for interacting and communicating with Chinese fans; and most importantly, protecting the name of the club when necessary. S.S.Lazio  lacks behind in developing the Chinese market comparing to other Italian clubs. The rapid shrink of number of fans is an immediate result.

2. General Information of GrandeLazio China

“GrandeLazio China” is a non-profit and non-government organization. We currently have 27 team members from across the world, working together in order to guanrantee the fastest updates on news of S.S.Lazio 24/7.

Since the website (www.grandelazio.com) has officially launched in September 2011, Laziali from 102 countries and regions have been frequent visitors. As of May 25, 2015, our website’s total number of IP visit is 1,266,600 and total number of page view is 5,908,700.

3. Objectives

Grandelazio China strives to be the most professional club website in China while taking on social responsibilities in the sense of promoting and protecting the name of S.S.Lazio at the same time.

1)    the website provides the latest, most accurate and comprehensive news of S.S.Lazio:

We collect, validate, organize and translate all firsthand information related to S.S.Lazio, including news, photos, videos, matches, profiles and statistics to build our own database.

2)    Protecting the club from unfair discriminations and false reports in China:

False reports on S.S.Lazio from the web portals in China, as well as the biased match commentation from CCTV damaged the image of the club severely. GrandeLazio China provides a platform for Chinese speaking Laziali to gain access to the most unbiased news reports. Starting from this year, we have begun our own independent live streaming match commentations for all Lazio games. Chinese Laziali can follow our channel on the website for the unbiased live match commentary.

3)    Implant a positive attitude in Laziali during difficult times and take on social responsibilities:

Being the most influential platform among Chinese speaking Laziali, GrandeLazio China has proven to be successful in supporting the club in difficult times. Furthermore, every year GrandeLazio China actively involves in charity events by sponsoring groups of university students for summer voluntary service trips to schools in less developed regions in China. This also implants positive image of GrandeLazio China and hence also S.S.Lazio.

 

4. Why We Seek for Official Recognition

1) Best way to unite Chinese speaking Laziali

Since Lazio championed the Serie A in 2000, number of active Laziali has decreased from over one million[1钱柜官方777 to less than 20 thousand now. By promoting S.S.Lazio via different channels[2钱柜官方777, we have successfully managed to bring back a huge number of fans recently. We believe with the official recognition, we can achieve our goals more effectively.

2)    Warn any unethical media practices against S.S.Lazio in China through authorization

GrandeLazio China has been denouncing and denying any false reports, unfair discriminations, and unidentified rumors made by big web portals. However, our warnings are insignificant without any official authorization. When GrandeLazio China is officially recognized by the club, we can help or even act on behalf of the club to intervene any similar events against S.S.Lazio.

3)Facilitating the communication between the club and the fans

Accessibility, both geographical and web wise, creates the biggest gap between the club and Chinese Laziali. There are hardly any activities involving the participation of the fans from China with the only exception of the SuperCoppa Italiana 2009 final in Beijing. China has the biggest potential soccer market in the world, and the Club should not miss out this emerging market. We can help the Club conduct relevant surveys, collect various data, and provide suggestions for future development in the Chinese market. We believe our multi-lingual and devoted team can be the perfect bridge between the Club and fans, hence to encourage further support and loyalty.

 

At this critical moment that Lazio is preparing the SuperCoppa Italiana in Shanghai, we urge you to consider your decision on the official recognition. For further information, please do not hesitate to contact us.

Forza Lazio and we look forward to hearing from you soon.

 

Yours faithfully,

Chris

On behalf of GrandeLazio China Team and Chinese Laziali


[1钱柜官方777 Source: survey conducted by CCTV in 2000

[2钱柜官方777 Website: www.grandelazio.com

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  1. 全咨询从无到有,不断的发展壮大,是我鹰球迷之福。感谢你们做出的贡献与付出的辛勤汗水,我爱你们

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